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Apple Dominates With Billion-Dollar Robot Workforce
The Goliath of consumer electronics could block their competitors with major robot purchases
By Casey Nobile


Apple is about to single-handedly make robots a fixture in consumer electronics while potentially delaying deliveries for its competitors. Robots are a natural fit for electronics as the miniaturization of consumer products calls for greater precision and speed in production, and this investment marks a revolutionary push towards the inevitable.

Foxconn’s purchase of 1 million robots rocked the boat in the consumer electronics market last year, but now it appears the majority of those robots will be owned by Apple and utilized exclusively for that company’s products. Apple has made $7.1 billion available for non-retail expenditure this year, which is a 78% increase overall.

Seeking Alpha reports that analysts in…

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About the author

Casey Nobile is Manager of EH Publishing’s Robotics Division, including Robotics Business Review, Robotics Trends, RoboBusiness and the Robotics Marketplace at CES. She is passionate about developing connections between robotics technologies and the corporate world. Nobile has a master’s degree in Writing, Literature and Publishing from Emerson College.

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