When advisers buy into a company’s mission they help enhance its prestige.
By Emmet Cole
February 10, 2012
Existing contacts aside, one of the most important ways you can attract talent to your company’s advisory board is by having a compelling robotics project and a compelling mission to present to people, says Bailard. “That’s exactly what happened with us,” he says. “In one case [that of Java creator James Gosling] we recruited for the board, but the more he learned about the company, the more excited he became, and eventually he asked if he could work with us as an employee.”
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