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How to Build a High-Profile Advisory Board
Wave glider
Liquid Robotics
Liquid Robotics’ Wave Gliders can harness energy from the ocean’s perpetual movement, allowing the small craft to travel thousands of miles, for years if necessary.
When advisers buy into a company’s mission they help enhance its prestige.
By Emmet Cole

Existing contacts aside, one of the most important ways you can attract talent to your company’s advisory board is by having a compelling robotics project and a compelling mission to present to people, says Bailard. “That’s exactly what happened with us,” he says. “In one case [that of Java creator James Gosling] we recruited for the board, but the more he learned about the company, the more excited he became, and eventually he asked if he could work with us as an employee.” 

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