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iRobot Strategy is to Expand Lines of Business, Create New Market for Robot Operating System
iRobot Corp. is the unquestioned star of the robotics market. In the civilian market, it made domestic-chore robots credible and affordable to the masses. In defense it delivered a robot to fulfill a mission today rather than 10 years from now. Its fundamentals exhibit the strain a dual consumer-military role has put on the company, but lack of competition and growth potential in new and existing markets far outstrips the risk.
By Kevin Fogarty


iRobot Corp. is the unquestioned star of the robotics market. In the civilian market, it made domestic-chore robots credible and affordable to the masses. In defense it delivered a robot to fulfill a mission today rather than 10 years from now. Its fundamentals exhibit the strain a dual consumer-military role has put on the company, but lack of competition and growth potential in new and existing markets far outstrips the risk.

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