Get the most out of Ro­bot­ics Business Review!

Rethink Robotics
Rethink Robotics develops adaptive, low-cost robots for manufacturing. Rethink's solutions are targeted for the SMB market and designed to be human-safe and easily programmable. The company's flagship product, Baxter, is the world's first low-cost industrial humanoid robot.

Baxter increases worker productivity by tackling tasks that have never been economically automated before, improving manufacturers’ ability to compete with others who rely on low-cost labor and reducing the need for offshoring.

Rethink Robotics was founded in 2008 by robotics pioneer Rodney Brooks. Rod was a co-founder of iRobot and held positions there including CTO, Chairman and board member from 1990 through 2011.

Are you an end-user?
Find out more about how Baxter migh suit your application area


Contact Info
27 Wormwood Street
Boston, MA, 02210
United States
Tel: 617.500.2487
Company Leadership

Rodney Brooks, Founder, Chairman & CTO
Scott Eckert, President & CEO
Jim Lawton, CMO

Market Segments

Rethink Robotics in the News
Part of the new Intera 3.1 software, the Robot Positioning System more quickly and easily re-deploys Baxter after common plant-floor variations occur.
More about Rethink Robotics from Robotics Business Review

This is a preview of Robotics Business Review data.
Please register to view the entire company profile.
Get access to all RBR content by joining today!
Start your premium membership!
Already a member? Log in.

Show/Hide Login

Special Focus: Robots and the Law

Special Focus: 3D Printing
3D Printing

The new reality of customizable, one-off production:
Additive Manufacturing (AM). Where it’s going, why and what’s
driving its emergence.

Future Supply Chains: Faster, Smaller, Cheaper, Local

Can China’s Homegrown Robots Supplant Foreign Brands?

Wall Street Finally Tosses a Smile at HP. Could It Be 3D Printing?
More in 3D Printing