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Mint Does Floors
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An Industry Proudly Comes of Age at Boston Event Business conclaves are always an excellent barometer of the state of the industry they’re focused on. And the Robotics Trends RoboBusiness Leadership Summit 2011, held last week in Boston, was no exception. Optimism reigned supreme throughout the two-day event, reflecting a view that the robotics industry was now back and stronger than ever, following months of slowed performance brought on by the recession. |
Evolution Robotics Inc. began life as a supplier of autonomous robot platforms that proved popular with researchers, but failed in the consumer market for personal robots. Later, the company developed navigation and vision technology that could be integrated entirely into, or used with, robots and other technologies, such as its NorthStar navigation system and computer vision software. At the 2010 Consumer Electronics Show in January, Evolution entered a completely new market and business by introducing the Mint robotic floor cleaner.
The Mint joins an already crowded floor-cleaning space, but differs in several key areas. Rather than integrate active vacuum or sweeping capability, the Mint has an attachment for Procter & Gamble’s popular Swiffer and Swiffer Wet cleaning cloths. In addition, it focuses only on hard floors, not on carpeted areas, and it benefits from the Evolution Robotics NorthStar navigation system, an “indoor GPS” reference beacon that permits the robot to clean a room efficiently by localizing itself.
Mint’s most obvious competitor is iRobot, whose Roomba and Scooba robots fulfill both carpet cleaning and floor mopping needs. Neato Robotics, which in 2009 introduced its XV-11 vacuuming robot with laser-based simultaneous localization and mapping (SLAM) navigation, is another key player. Comparable models of the Roomba range from $299 to $449; the XV-11 is priced at $399; and the Mint retails at $249.
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