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Will a High Price Tag Kill Ugobe’s Pleo?
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An Industry Proudly Comes of Age at Boston Event Business conclaves are always an excellent barometer of the state of the industry they’re focused on. And the Robotics Trends RoboBusiness Leadership Summit 2011, held last week in Boston, was no exception. Optimism reigned supreme throughout the two-day event, reflecting a view that the robotics industry was now back and stronger than ever, following months of slowed performance brought on by the recession. |
The Pleo robotic toy dinosaur drew universal acclaim when introduced in 2006, but has so far failed to make its manufacturer successful, largely because of the $349 price tag. Ugobe, which developed the “staggeringly lifelike” dinosaur has cut its workforce by half and moved to less-costly quarters. Its founders believe Pleo and its list price will survive once they can explain its potential; RBR isn’t so sure.
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