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Will a High Price Tag Kill Ugobe’s Pleo?
Posted Apr 13, 2009
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By Laura DiDio
The Pleo robotic toy dinosaur drew universal acclaim when introduced in 2006, but has so far failed to make its manufacturer successful, largely because of the $349 price tag. Ugobe, which developed the “staggeringly lifelike” dinosaur has cut its workforce by half and moved to less-costly quarters. Its founders believe Pleo and its list price will survive once they can explain its potential; RBR isn’t so sure.
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