Market Strategies
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Creepy Not the Path to Commercialization Some observers described the Telenoid R1 communication robot as looking like a ghost. They were being charitable. Very charitable. |
Will a High Price Tag Kill Ugobe’s Pleo?
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Posted Apr 13, 2009; Article type: Industry analysis
The Pleo robotic toy dinosaur drew universal acclaim when introduced in 2006, but has so far failed to make its manufacturer successful, largely because of the $349 price tag. Ugobe, which developed the “staggeringly lifelike” dinosaur has cut its workforce by half and moved to less-costly quarters. Its founders believe Pleo and its list price will survive once they can explain its potential; RBR isn’t so sure.
The Pleo robotic toy dinosaur drew universal acclaim when introduced in 2006, but has so far failed to make its manufacturer successful, largely because of the $349 price tag. Ugobe, which developed the “staggeringly lifelike” dinosaur has cut its workforce by half and moved to less-costly quarters. Its founders believe Pleo and its list price will survive once they can explain its potential; RBR isn’t so sure.
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How Did Evolution Robotics Pull In $14 Million in Series B?
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Posted Feb 12, 2009; Article type: Industry analysis
The second round of funding of Evolution Robotics by Idealab, Vodafone Ventures and Quercus Trust was good news for companies seeking investment through VC channels, but particularly for robotics firms where most VC funding up until this time has been largely limited to the field of healthcare robotics. However, it seems that ‘robotics technology’, and not ‘robotics’, was the basis of the series B outlay.
The second round of funding of Evolution Robotics by Idealab, Vodafone Ventures and Quercus Trust was good news for companies seeking investment through VC channels, but particularly for robotics firms where most VC funding up until this time has been largely limited to the field of healthcare robotics. However, it seems that ‘robotics technology’, and not ‘robotics’, was the basis of the series B outlay.
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