Start-up Profile – Monarch Tractor – Electric, Autonomous Tractor Supports Data Driven, Digital Farming

Editor’s Note: Robotics Business Review‘s coverage emphasizes innovation, including start-up companies (or ‘young’ companies). RBR “Start-Up Profiles” highlight individual start-up companies using a consistent, templated format that makes for quick, yet informed reading, that also simplifies comparative analysis.

Monarch Tractor – Company Profile

City:	Livermore	State:	California
Country:	USA	# of Employees:	29-34
URL:	www.monarchtractor.com	Founded:	2018

Founders – Praveen Penmetsa (CEO), Mark Schwager (President), Zachary Omohundro (CTO), Carlo Mondavi (Chief Farming Officer)

Funding Status – We have large automotive strategic investors as our Seed investors along with Venture investors such as Incite Ventures. We are adding more financial, venture backed and strategic investors in automotive, ag equipment and construction who are joining the Series A round. We are not disclosing exact investment yet.

Monarch Tractor is moving farming toward a safer and sustainable future by eliminating harmful emissions and keeping workers out of harm’s way with its driver-optional capabilities.

Monarch Tractor – Offerings Profile

Primary Target Markets – Agriculture, Construction, Energy

Technology / Product / Service(s) – Monarch Tractor produces an intelligent, fully electric, autonomous tractor. Monarch Tractor is outfitted with advanced technology that empowers sustainable farming with actionable intelligence, clean energy and advanced safety features. The company utilizes the latest autonomous hardware and software technology to provide driver-assist and driver-optional operations, as well as a deep learning and sensing suite to maximize overall farming operations. Monarch Tractor is 100 percent electric and has zero tailpipe emissions.

Value Proposition – Monarch Tractor is ushering in the digital transformation of farming combining mechanization, automation, and data analysis to enhance farmer’s existing operations, increase labor productivity and safety, and maximize yields to cut overhead costs and emissions. Monarch Tractor is moving farming toward a safer and sustainable future by eliminating harmful emissions and keeping workers out of harm’s way with its driver-optional capabilities.

Demand Drivers – Farmers today face numerous challenges including labor shortages, effects of climate change, safety concerns, increased customer scrutiny for sustainability demands, government regulations, and more. Monarch Tractor is meeting today’s farming demands and giving farmers unprecedented intelligence, technology and safety features to implement sustainable practices, protect their employees and increase their bottom lines.

Monarch Tractor partners include Musashi Seimitsu, a global automotive gear supplier, Motivo Engineering for development, and VST Tractors.

Monarch Tractor – Business Model(s) and Competition

Business Model – Monarch Tractor sells direct to consumers and through channel partners.

Partners – Monarch Tractor partners include Musashi Seimitsu, a global automotive gear supplier, Motivo Engineering for development, and VST Tractors.

Customers – Examples of current Monarch Tractor customers include:

Competitive Landscape – Monarch Tractor is the world’s first fully electric, driver optional (autonomous), smart tractor integrated on a single platform. Traditional tractors are the competition at this time.