Robotics Business Review

  • Home
  • Analysis / Opinion
    • RBR Analysis
    • RBR Opinion
    • RBR Interviews
  • Business
    • Management
    • Workforce
    • Start-Ups
      • RBR Start-Up Profiles
      • RBR Start-Up Insights
    • Social Good
    • Investment
    • Transaction Database
  • Markets / Industries
    • Agriculture
    • Construction / Demolition
    • Consumer
    • Defense / Security
    • Energy / Mining
    • Health / Medical
    • Logistics / Supply Chain
    • Manufacturing
    • Public Safety
    • Retail
    • Robotics Development
    • Utilities
  • Resources
    • Websites
      • The Robot Report
      • Mobile Robot Guide
      • Collaborative Robotics Trends
    • Webinars / Digital Events
    • Case Studies
    • Company Directory
    • Podcasts
    • Research
  • Events
    • Robotics Summit
    • RoboBusiness
    • Healthcare Robotics Engineering Forum
    • Robotics Weeks
    • RoboBusiness Direct
    • R&D 100
  • RBR50
    • RBR50 2022
      • RBR50 2022 Honorees
    • RBR50 2021
      • RBR50 2021 Honorees
      • RBR50 2021 Digital Edition
    • RBR50 2020
      • RBR50 2020 Honorees
      • RBR50 2020 Digital Edition

Start-up Profile – Monarch Tractor – Electric, Autonomous Tractor Supports Data Driven, Digital Farming

Sustainability initiatives, workforce uncertainty and productivity requirements are key demands drivers for Monarch’s electric, autonomous, tractor solution, a harbinger of the emerging era of data driven, digital farming.

Start-up Profile – Monarch Tractor – Electric, Autonomous Tractor Supports Data Driven, Digital Farming

By Dan Kara | December 8, 2020


Editor’s Note: Robotics Business Review‘s coverage emphasizes innovation, including start-up companies (or ‘young’ companies). RBR “Start-Up Profiles” highlight individual start-up companies using a consistent, templated format that makes for quick, yet informed reading, that also simplifies comparative analysis.


Monarch Tractor – Company Profile

City: Livermore State:
California
Country: USA # of Employees: 29-34
URL: www.monarchtractor.com Founded: 2018


Founders
– Praveen Penmetsa (CEO), Mark Schwager (President), Zachary Omohundro (CTO), Carlo Mondavi (Chief Farming Officer)

Funding Status – We have large automotive strategic investors as our Seed investors along with Venture investors such as Incite Ventures. We are adding more financial, venture backed and strategic investors in automotive, ag equipment and construction who are joining the Series A round. We are not disclosing exact investment yet.


Monarch Tractor is moving farming toward a safer and sustainable future by eliminating harmful emissions and keeping workers out of harm’s way with its driver-optional capabilities.


Monarch Tractor – Offerings Profile

Primary Target Markets – Agriculture, Construction, Energy

Technology / Product / Service(s) – Monarch Tractor produces an intelligent, fully electric, autonomous tractor. Monarch Tractor is outfitted with advanced technology that empowers sustainable farming with actionable intelligence, clean energy and advanced safety features. The company utilizes the latest autonomous hardware and software technology to provide driver-assist and driver-optional operations, as well as a deep learning and sensing suite to maximize overall farming operations. Monarch Tractor is 100 percent electric and has zero tailpipe emissions.

Value Proposition – Monarch Tractor is ushering in the digital transformation of farming combining mechanization, automation, and data analysis to enhance farmer’s existing operations, increase labor productivity and safety, and maximize yields to cut overhead costs and emissions. Monarch Tractor is moving farming toward a safer and sustainable future by eliminating harmful emissions and keeping workers out of harm’s way with its driver-optional capabilities.

Demand Drivers – Farmers today face numerous challenges including labor shortages, effects of climate change, safety concerns, increased customer scrutiny for sustainability demands, government regulations, and more. Monarch Tractor is meeting today’s farming demands and giving farmers unprecedented intelligence, technology and safety features to implement sustainable practices, protect their employees and increase their bottom lines.


Monarch Tractor partners include Musashi Seimitsu, a global automotive gear supplier, Motivo Engineering for development, and VST Tractors.


Monarch Tractor – Business Model(s) and Competition

Business Model – Monarch Tractor sells direct to consumers and through channel partners.

Partners – Monarch Tractor partners include Musashi Seimitsu, a global automotive gear supplier, Motivo Engineering for development, and VST Tractors.

Customers – Examples of current Monarch Tractor customers include:

  • Artesa Vineyards & Winery
  • Lola Vineyards & Winery
  • Scheid Family Wines
  • Hopville Farms
  • Wente Vineyards
  • Matthiasson Wines

Competitive Landscape – Monarch Tractor is the world’s first fully electric, driver optional (autonomous), smart tractor integrated on a single platform. Traditional tractors are the competition at this time.


Monarch Tractor – Recent News

  • Monarch Tractor Expands Leadership Team With Dennis Muilenburg

Related Content:

  • FarmWise Raises $14.5M to Grow Farming Robot System
  • Picking Robots Address Agriculture’s Labor Shortage Challenge
  • Agricultural Weeding Robots Reduce Costs, Benefits Workers and Protects the Environment
  • Closing the Loop for True Autonomous Plowing
  • Net Zero Farming. Not When, But How?
  • Start-Up Profile – Target Arm – A Novel Solution for Drone Launch and Recovery
  • Start-Up Profile – Alias Robotics – Deep Expertise Informs Robotics Cybersecurity SW, HW and Consulting Solutions
  • Start-up Profile – Robot Nordic – Technological Flexibility and Agile Methods Deliver Custom Robotics and Automation Solutions

Related Articles Read More >

Scythe Robotics
Autonomous Mowers & RaaS – A Conversation With Scythe Robotics CEO Jack Morrison
FREF CFP
Field Robotics Engineering Forum Call for Presentations Open – DEADLINE June 30th
RoboBusiness Call for Presentations
RoboBusiness 2022 Call for Presentations Open – DEADLINE June 30th
Robot Report Podcast
2022 RBR50 Robotics Innovation Awards Reviewed
The Robot Report Listing Database

Robot Report Podcast

June 24, 2022
Anders Beck introduces the UR20; California bans autonomous tractors
See More >
Robotics Business Review
  • Advertising
  • Contact Us
  • Subscribe
  • Collaborative Robotics Trends
  • The Robot Report
  • Mobile Robot Guide
  • RoboBusiness Conference & Expo
  • Healthcare Robotics Engineering Forum
  • Robotics Summit Conference & Expo

Copyright © 2022 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy | Advertising | About Us

Search Robotics Business Review

  • Home
  • Analysis / Opinion
    • RBR Analysis
    • RBR Opinion
    • RBR Interviews
  • Business
    • Management
    • Workforce
    • Start-Ups
      • RBR Start-Up Profiles
      • RBR Start-Up Insights
    • Social Good
    • Investment
    • Transaction Database
  • Markets / Industries
    • Agriculture
    • Construction / Demolition
    • Consumer
    • Defense / Security
    • Energy / Mining
    • Health / Medical
    • Logistics / Supply Chain
    • Manufacturing
    • Public Safety
    • Retail
    • Robotics Development
    • Utilities
  • Resources
    • Websites
      • The Robot Report
      • Mobile Robot Guide
      • Collaborative Robotics Trends
    • Webinars / Digital Events
    • Case Studies
    • Company Directory
    • Podcasts
    • Research
  • Events
    • Robotics Summit
    • RoboBusiness
    • Healthcare Robotics Engineering Forum
    • Robotics Weeks
    • RoboBusiness Direct
    • R&D 100
  • RBR50
    • RBR50 2022
      • RBR50 2022 Honorees
    • RBR50 2021
      • RBR50 2021 Honorees
      • RBR50 2021 Digital Edition
    • RBR50 2020
      • RBR50 2020 Honorees
      • RBR50 2020 Digital Edition