Brent Watters

Brent Watters was the product director of the Robotics Trends Media Group at EH Media. The group includes the Robotics Business Review and Robotics Trends websites and the annual RoboBusiness conference. Watters previously worked as an industry analyst and marketing director at Mercator Group and as marketing manager at Lux Research.

More About Brent Watters

Brent Watters's Latest Posts

The Real Solution Is Not the Technology — Lessons in Selling Robotics and Unmanned Systems

Robotics and drone suppliers need to understand their markets and manage expectations as part of selling and supporting their systems, said one speaker at RoboBusiness Europe 2017.

Ease of Use Is the Next Big Challenge for Robotics, Says Fetch CEO

At a RoboBusiness Europe 2017 keynote, Fetch Robotics CEO Melonee Wise discussed why commercial robotics is growing so fast now and what designers need to remember about end users.

Bill Gates’ Robot Tax Is a Bad Idea, Says International Federation of Robotics

The International Federation of Robotics has responded to Bill Gates recent policy recommendations, saying that robot taxes would be bad, just as industrial automation is spreading.

Logistics Startups, Investments Spike With E-Commerce Interest

Automation logistics startups and investment activity has spiked in response to demand for rapid and consistent e-commerce order fulfillment.

Mexico’s Manufacturing Market Fuels Opportunities and Support for Robotics Industry

The Association for Advancing Automation has opened an office in Mexico, which is likely to be host to a lot of Mexican manufacturing and robotics. U.S. companies should be patient and persistent.

SoftBank’s Vision Fund Supports Goal of Being ‘World’s No. 1 Robotics Company’

Apple has joined Qualcomm, Foxconn, and Oracle in contributing to SoftBank's Vision Fund, which is intended to help robotics startups and the Pepper robot maker take industry leadership.