Harvest CROO Robotics
100 Stearns Street
Plant City, Florida 33563 United States
Harvest CROO Robotics (HCR) was founded in 2013 by strawberry grower, Gary Wishnatzki, and robotic engineer, Robert Pitzer, with the intention to develop robotics for agriculture. The company is based in central Florida.
The first strawberry picker prototype was built in the fall of 2013 for proof of concept and to have something to demonstrate to potential investors. One million dollars was raised in the first funding round in 2014. After hitting several milestones, we are in our second funding round now to raise an additional $1.5 million. Currently, investors include eight that are affiliated to the strawberry industry, as well as five that are not. Our grower-investors recognize, firsthand, the need for robotics at the farm. We are taking a collaborative approach by drawing on resources across the robotic community as well from agriculture, machine manufacturers, packaging companies, GPS companies, and other related industries.
The business model is to lease machines to growers on a per box basis to emulate how they do business now, which is to pay humans a piece-rate. The objectives are to make the buy” decision easier for the grower and to create an on-going revenue stream for HCR.
We have applied for a U.S. utility patent
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