Rethink Robotics develops adaptive, low-cost robots for manufacturing. Rethink’s solutions are targeted for the SMB market and designed to be human-safe and easily programmable. The company’s flagship product, Baxter, is the world’s first low-cost industrial humanoid robot.
Baxter increases worker productivity by tackling tasks that have never been economically automated before, improving manufacturers’ ability to compete with others who rely on low-cost labor and reducing the need for offshoring.
Rethink Robotics was founded in 2008 by robotics pioneer Rodney Brooks. Rod was a co-founder of iRobot and held positions there including CTO, Chairman and board member from 1990 through 2011.
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