February 24, 2014      

Editor’s Note: This webcast originally aired on March 4, 2014. Click here to download it from our archives for free.

Please join us for a fascinating hour of technology, robotics and business. Our first offering in this year’s educational webcast series: Self-Driving Vehicles: The Road from Automation to Autonomy.

Register now to attend this webcast live on Tuesday, Mar 4, 2014 11:00 AM EDT

Join Jim Nash, author of Robotics Business Review’s research report, Safe at Any Speed, and guest analyst Prana Tharthiharan Natarajan from the distinguished research firm of Frost & Sullivan as they take a closer look at the market for self-driving vehicles.

It’s not news to anyone that autonomous vehicles – both automobiles and trucks – are here now and prowling test tracks and highways both in the U.S. and abroad.

Building on America’s automobile-manufacturing infrastructure and its premiere IT know-how, a home-grown market for autonomous private and commercial-truck vehicles is on the rise and could grow as quickly and broadly as did the market for personal computing.

This webcast, together with its companion research report, focus on the largest segments of that spectrum, the auto and commercial-truck industries, along with their supply chains and the IT firms that will tie the markets and vehicles together.

Self-Driving Cars Report

The rise of autonomy could turn out to be like the PC revolution, but it will differ in at least two significant ways, ways that likely will motivate buyers.

Firstly, 93 percent of all vehicle crashes in 2010 were due to human error. Six million traffic accidents claimed 32,788 lives that year, according to KPMG LLC., and that does not count injuries. Robotic vehicles could hardly do worse. In fact, several manufacturers say they intend to create the unheard of “crashless vehicles!”

Second, vehicles that do not have accidents can be built with lighter materials, which would save fuel. And wirelessly linked cars can travel in denser packs, further saving fuel by reducing aerodynamic drag. These and other techniques could cut fuel use between 15 and 20 percent, according to engineers. As climate change proceeds, that savings will be attractive to governments and individual.

What is more, it seems U.S. consumers are ready for a change like this. The American car culture is waning. Car ownership and use have been declining for several years.
It is only a matter of time – the consensus is 2025 – before fully autonomous vehicles cause fundamental changes in economies around the world. Some experts say it’ll be sooner.

Our Safe at Any Speed webcast will take a look at this self-driving phenomena and the diverse business landscape it’s creating. From vehicle automation to autonomous driving: the big leap is taking place.

Joining Jim in the webcast is Prana Tharthiharan Natarajan , Frost & Sullivan’s senior researcher for the automotive industry, a 10-year veteran and renowned expert on highways and byways and the vehicles that use them for both work and play.

The webcast will begin with a few basics and then dive into the research and trends that are shaping the future of transportation as we know it:

  • Overview of automated driving
  • OEM and supplier strategies for automated driving
  • Roadmaps for automated driving that will lead to autonomous driving
  • Automated vs. Autonomous vs. Cooperative driving
  • Business models around automated and autonomous driving
  • Key conclusions and future outlook

Please join us at the conclusion of the webcast when we will briefly take questions from the audience.

Get the up-to-date best briefing on autonomy, vehicles and the business landscape shaping up around the rise this emergent, self-driving world.

Also important to this webcast is our ongoing 2014 Research Report series of which Safe at Any Speed (available since January) is but one of eight (see complete list of Research Reports and aligned Webcasts).

Please join us throughout 2014 for a webcast series that will inform, educate and inspire.

See: Full year-long webcast schedule with aligned research reports