Organization: Cruise LLC
Country: United States
Year Founded: 2013
Number of Employees: 1,400
Innovation Class: Technology & Services Innovation
Innovation Subclass: Product Introduction
GM unit Cruise said its Origin is a 'production-ready' driverless vehicle designed for ride-sharing services.
Electric and self-driving cars are often envisioned as more efficient replacements for conventional gasoline-powered, human-driven automobiles. Delivery and ride-sharing services are among the applications, but what if a vehicle was designed from the ground up for a different model of personal transportation?
Cruise, which General Motors Co. acquired in 2016, has been working on autonomous vehicles to improve safety, reduce the environmental impact of transportation, and mitigate urban traffic congestion. In January 2020, Cruise unveiled Origin, a new approach to transportation combining elements of rides on demand with an electrical and fully autonomous vehicle.
The Origin has a modular design with fewer moving parts for a longer lifespan. It is also intended to be comfortable for up to six passengers facing one another. The shuttlebus-like Origin has no steering wheel and was developed in cooperation with GM and Honda Motor Co.