At RoboBusiness 2017 last month in Santa Clara, Calif., we explored multiple ways to navigate the future. In his opening keynote, Martin Buehler, executive R&D imaginer at Walt Disney, provided a glimpse into a future with the robot experience.
To prepare yourself and your organization for robotics, artificial intelligence, and unmanned systems, you could brainstorm at an executive retreat, hire an external consultant, or create a committee to study the challenge. Or, you could buy a research report to circulate among the leadership team.
However, you should step out of the comfort zone and look beyond your industry. Take a look at Disney.
Buehler shared with several hundred conference attendees the cutting-edge work that Disney is trying to perfect. If you were there, you would have been wowed by the advances in humanoid robotics.
At the same time, you might have thought that next-generation animatronics have nothing to do with your business.
Whether it was its strategic intent or not, Disney is not only using robots to redefine its future; it’s also laying down a new pathway for every business.
Robots as characters
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