Shenzhen Dajiang Innovation, doing business as DJI, develops and manufactures innovative drones and drone-based camera technology for commercial and recreational use. Their products include unmanned aerial vehicles, flying platforms, flight controllers for multi-rotors, helicopters accessories, aerial and handheld gimbals and ground stations.
The company’s drones and drone-based camera systems cater to amateurs and professionals in filmmaking, agriculture, conservation, search and rescue, energy infrastructure, and more.
DJI is the market leader in the consumer drone market, where its flagship model, the Phantom, is the most popular product. These quadcopters have evolved to integrated flight programming with a camera, Wi-Fi or Lightbridge connectivity, and the operator’s mobile device.
In September 2016, DJI unveiled Mavic, featuring a smaller and foldable design allowing it to be transported more easily than other models.
The company aims to make aerial photography and filmmaking platforms and equipment more accessible, reliable and easier to operate for users all around the world.
Frank Wang, CEO & CTO