Editor’s Note: Robotics Business Review‘s coverage emphasizes innovation, including start-up companies (or ‘young’ companies). RBR “Start-Up Profiles” highlight individual start-up companies using a consistent, templated format that makes for quick, yet informed reading, that also simplifies comparative analysis.
HeroWear – Company Profile
|Country:||USA||# of Employees: 14
Founder – Mark Harris (CEO), Karl Zelik (Chief Scientific Officer), and Matthew Yandell (Chief Innovation Officer)
Funding Status – Not disclosed.
The Apex exosuit features a patent-pending dual-mode technology that makes it easy to turn the back assistance on or off, allowing it to be used in nearly any work situation.
HeroWear – Offerings Profile
Primary Target Markets – Agriculture, Construction / Demolition, Logistics / Supply Chain
Technology / Product / Service(s) – The first exosuit built from the ground up for both men and women, the Apex is a back-assist exosuit that is designed to reduce strain on the back while fitting like a comfortable piece of clothing. It features a patent-pending dual-mode technology that makes it easy to turn the back assistance on or off, allowing it to be used in nearly any work situation. The textile-based design is modular, allowing for over 50 possible combinations so that the fit and the amount of support provided is perfect for anyone in any job.
Value Proposition – A low-cost, comfortable, flexible, modular non-powered exosuit that reduces the risk of back injuries while being worn all day, without interfering with job requirements.
Demand Drivers – Back pain is the number one cause of workplace injuries in many roles, and is the number one cause for disabilities in the USA and in much of the world. The Apex exosuit offers a low-cost way for workers to relieve the strain on their backs through an entire work day, without interfering with their important job tasks.
Back pain is the number one cause of work injuries in many roles, and is the number one cause for disabilities in the USA and in much of the world.
HeroWear – Business Model(s) and Competition
Business Model – USA Domestic: Direct sales with limited distributor and reseller relationship.
International: Primarily distributor and reseller partnerships.
Partners – Alpha Quantix (USA), Thor Safety (UK), Okaya (USA & Japan), Skeltech (Australia), HeroCape (Germany), Exxowear (Austria & Germany), Ajyad Medical (Middle East), Technomex (Poland), SA2050 (Australia & New Zealand), Ergonovix (Qubec, Canada), G-Hoo (South Korea), and others.
Customers – US Army, DHL, General Motors, Toyota, Cargill, and Kenco
Competitive Landscape – Back assist exo solutions are available from Ergosante and Auxivo.
HeroWear – Recent News
- The Army Has a New Suit To Solve Back Pain
- Not Safe for Work: Reducing Pain and Injury With Exoskeletons
- Lifting Weight: New Technology From Vanderbilt Professor Helps Shipping and Logistics Workers
- Learning Launch: How Exosuits Can Help Reduce Back Strains and Sprains
- HeroWear’s Back-Assist Exosuit Highlighted in Innovation & Entrepreneurship Showcase
- Startup Looks to Help Millions of Americans Suffering From Back Pain
- Ready for Liftoff: HeroWear’s Apex Exoskeleton Gives You Invisible Strength