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Editor’s Note: Robotics Business Review‘s coverage emphasizes innovation, including start-up companies (or ‘young’ companies). RBR “Start-Up Profiles” highlight individual start-up companies using a consistent, templated format that makes for quick, yet informed reading, that also simplifies comparative analysis.
Meili Robots – Company Profile
| City: | Copenhagen | State: |
N/A |
| Country: | Denmark | # of Employees: | 5 |
| URL: | www.meilirobots.com | Founded: | 2019 |
Founder – Aldus von der Burg, Founder and CEO
Funding Status – Self-funded, with grants awarded by the Danish Innovation Fund. The company is seeking angel investments.
Interoperability between different robot brands is a growing concern on the market. More users are adopting robots not for one application, but several robots for different applications and operations.
Meili Robots – Offerings Profile
Primary Target Markets – Logistics, Supply Chain, Manufacturing
Technology / Product / Service(s) – Meili Robots provides a universal fleet management system (FMS) for mobile robots – the Meili FMS. Meili FMS enables operators to collate their fleet onto one platform, regardless if it is a homogeneous or heterogeneous fleet.
The Meili FMS solution maximizes efficiency and increases safety of operations, while also being integrated to the operators’ ERP system to allow autonomous task allocation without the need to install additional infrastructure. The entry level of the FMS is purposely built to be easy to onboard, allowing new users of robots to start operating, as well as long time users to scale their fleet.
Value Proposition – The Meili FMS is a “plug-and-play” solution, built to be adaptable to the current systems used by the robot operators. It is designed to eliminate interoperability pain points between different robot brands used at the same location, while also opening up another level of automation. The value proposition includes:
- Gain Full Control of Your Entire Fleet in One Platform
- Reduce Operational Cost
- Facilitate Safety and Social Distancing
- Accelerate Return on Investment (ROI)
- Be Free to Diversify Your Fleet
- Seamlessly integrate with all ERP systems
- Support Decision-making with Real-time Analysis and Reporting
- Flexible, Agile, and Scalable Solution and Pricing
- Intuitive and Straightforward UI that Requires Zero Training
- Set up in as little as 30 seconds.
Demand Drivers – Interoperability between different robot brands is a growing concern on the market. More users are adopting robots not for one application, but several robots for different applications and operations. As the robots cannot communicate amongst each other, there is a need for a solution that can bridge the gap and enable seamless operation for the robots to function as a collective rather than as individuals.
Meili Robots works both directly with the clients using B2B SaaS model and partners, who see a huge value in offering better service towards their customers.
Meili Robots – Business Model(s) and Competition
Business Model – Meili Robots works both directly with the clients using a B2B Software-as-a-Service (SaaS) model and partners (WMS providers, robot integrators), who see a huge value in offering better service towards their customers. B2B SaaS model- monthly fee along with a fee per robot. When more robots used on the system, the price per robot decreases, incentivizing up-scaling of the fleet.
Partners – We have involvement with the Danish Technological Institute for a research project, joined by Capra Robotics, Southern Denmark University, and IPU. Recently, we began partnering with several WMS providers in Europe (Apport Systems, Rackbeat) as well as US (Fishbowl). Our other partners are robot vendors and various robot system developers, which will bring compatibility assurance and new features for the users.
Customers – Meili Robots is planning to announce their first paying customers at the end of Q1 2021.
Competitive Landscape – Our competition are other universal FMS providers such as Freedom Robotics, InOrbit, Formant, Rocos, Idealworks, and Synaos.
What separates us from them, besides the technical solution aspects, are two main things. We have a location advantage of being close to our target partners and customers in Europe. We have also intentionally chosen to focus and specialize in 3PL, retail/e-commerce and manufacturing industries rather than trying to target too wide spectrum of robot markets, just because our solution is industry-agnostic.
Meili Robots – Recent News
- Webinar: Holiday Shopping 2020: How Logistics and Supply Chain Navigating the COVID-19 Minefield?
- The Founder of Meili robots Aldus von der Burg Pitching to Keynotes Angel Network
- Meili Robots Competing at 2020 Tech Rocketship Awards hosted by the Department of International Trade, UK
- The Pizza Robot is on its Way
- Meili Robots Launches New Website
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