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Editor’s Note: Robotics Business Review‘s coverage emphasizes innovation, including start-up companies (or ‘young’ companies). RBR “Start-Up Profiles” highlight individual start-up companies using a consistent, templated format that makes for quick, yet informed reading, that also simplifies comparative analysis.
Tessella Automation – Company Profile
|City:||Salt Lake City||State:
|Country:||USA||# of Employees:
Founder – Raj Puri (President and Co-Founder), Daniel Cong (Vice President and Co-Founder)
Funding Status – Self funded. Beginning the process of searching for growth funding.
High levels of modularity and configurability are key for meeting the demand for changing production volumes and mixes.
Tessella Automation – Offerings Profile
Primary Target Markets – Electronic Manufacturing (consumer, automotive, medical) / Education
Technology / Product / Service(s) – At this time Tessella Automation offers three solutions:
- PISMO (Precision Intelligent Surface & Modules) – PISMO is a patent pending, modulatized, precision 3D robot platform, suitable for all types of robots, that allows users to configure and reconfigure robots and supporting technologies quickly and easily. PISMO consists of two types of components. The Precision Intelligent Surface is a rigid base made up of an array of precision workspaces for robot mounting, automation assemblies, sensing, material transfers, fixturing, and parts presentation feeders. PISMO’s Module Inserts can can accommodate cameras, lighting, barcode readers, actuators, pneumatics, breadboard and T-Slot plates, lasers etc. for a variety of applications.
- TESSCON (Centralized Safety Gateway) – TESSCON is a low cost, compact, smart and adaptable CE compliant safety gateway that is designed to reduce automation systems integration time from design verification to full production
- Connectorized Enclosure – Tessella Automation’s connectorized lower enclosure provides dynamic stability and vibrational resistance for PISMO configured robots. The modular enclosure enables the Tessella 3D Work Surface and Tesscon and connectorized from top to bottom for fast wiring and safety compliance. The end user can select any controller for PLC, IPC or components that are familiar with their prior designs, while enabling a powerful safety controller from Tessella.
Value Proposition – The top three value propositions for Tessella Automation solutions are:
- Modularity and Configurability – The highly modular PISMO platform enables companies to quickly configure and re-configure automation requirements from design to high volume production.
- Quicker Time to Market – Bring robot automation products faster to market by using a modular robot platform and a connectorized safety gateway to lower integration time. Typical robot integration time is less than an hour rather than days and weeks.
- Reduced Costs – Reduce capital and operational costs by re-configuring and re-using the robot platform for other applications
- Faster ROI – Faster ROI by reducing customized parts, lower upfront costs to machine parts and re-use of COTS (commercial off the shelf) parts
Demand Drivers – Demand drivers for Tessella Automation solutions include:
- Flexible Automation – In the past, manufacturers typically provided either high-mix / low-volume or low-mix / high-volume production solutions for their customers. Today, however, customers are also demanding high-mix / high-volume production runs. No longer will “one size fits all” manufacturing automation approaches suffice. High levels of modularity and configurability are key for meeting the demand for changing production volumes and mixes.
- Cost Control – Higher production costs, even in countries with lower are driving OEM’s to look at automation to drive down the costs and automate.
- Green Mandates – Environmentally conscious companies around the world are seeking ways to reduce waste and costs, which often includes re-using equipment.
- Reshoring Initiatives – Re-shoring and bringing back manufacturing is driving the US to invest in robot automation and this will require educating or re-training the existing population to drive this technology.
Tessella’s target customers are small to large automation system integrators, contract manufacturers in the electronic industry, consumer electronic manufacturers, automotive TIER 1 suppliers, medical instrumentation and universities teaching robotics.
Tessella Automation – Business Model(s) and Competition
Business Model – Tessella Automation works with a combination of global partners, including distributors and direct sales groups to sell to systems integrators, contract manufacturers and OEM’s around the world.
Partners – Tessella Automation works with partners at different levels. Company supplies to a global base, and have manufacturing and support partners in Asia, Mexico and Europe who manufacture and support our products locally in their geographical areas.
Tessella’s partners are robot manufacturers (Universal Robots, Mecademic and Denso Robotics) and automation manufacturers (Cognex, Schunk, Dorner Conveyors, Banner Engineering). The company adds value to their partners’ products and a one stop solution for system integrators and contract manufacturers
Customers – Tessella’s target customers are small to large automation system integrators, contract manufacturers in the electronic industry, consumer electronic manufacturers, automotive TIER 1 suppliers, medical instrumentation and universities teaching robotics.
Competitive Landscape – Competitive solutions to Tessella Automation’s offerings include traditional robot pedestals, mounts, and bases, that are largely custom machined fixed bases, T-Slot mounted bases or optical tables. Tessella officials believe that these solutions are not precise and require extensive calibration. They are not flexible or modular, and most cannot be easily re-purposed or re-used for a different applications.
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