FireTag, a palletized laser marking system, announced improvements to its machine enabling greater marking efficiency of variable data on corrugated cases. FireTag is an integrated solution, across all industries, where case-level traceability is needed. It was originally designed as an alternative to peel and apply labels for produce growers and shippers becoming compliant with the Produce Traceability Initiative (PTI).

The PTI is an industry-led effort to implement and enhance traceability across all levels of the produce supply chain. PTI requires all cases be labeled with human readable and GS128 barcode elements. Each case marking must contain the product description and a lot code that will allow traceability throughout the supply chain. FireTag is fully PTI compliant with the ability to mark any programmed information from its computer system onto the palletized cases.

The FireTag system is completely automated once product is placed on the machine. It identifies the pallet tag and assimilates the information needed to mark the case ? such as product type, pack size, lot, case configuration. It is then relayed to the laser which ?brands? the information, using a camera-guided laser, onto each case. FireTag is able to identify varying box configurations and switch from product to product at the pallet level.