ATLANTA – GreyOrange, which develops software and robotics through artificial intelligence and machine learning to optimize supply chains, today announced formal partnerships with eight warehouse industry leaders in the U.S.
Joining forces with GreyOrange to help sell, deploy and service the company’s technology includes:
- Avik Services, Otsego, Minn.
- Bricz, Atlanta.
- Hy-Tek Material Handling, Columbus, Ohio.
- Info-Sun.
- McCombs-Wall, Orange, Calif.
- S&H Systems, Atlanta.
- TREW, Mason, Ohio.
- UST Global, Aliso Viejo, Calif.

Chris Barber, GreyOrange
“We partner with some of the most prominent warehouse logistics and supply chain organizations in the world, and our goal is not simply to optimize their operations, but to co-create a warehouse automation system that can scale to fit the needs of their desired future state,” said Chris Barber, vice president and CEO, North America, GreyOrange. “We deliver the technology that helps them achieve the transformation that’s at the core of their business plans.”
The company, an RBR50 2019 honoree, said the new partnerships will demonstrate that it is expanding “to deliver the leadership and expertise their clients need to transform their businesses for the future.” GreyOrange’s growth has been fueled over the past year by Mithril Capital, co-founded by Peter Thiel and Ajay Royan, which led a $140 million investment in the company. The funding allowed GreyOrange to expand operations in the U.S., which includes a buildout of its U.S. headquarters in Atlanta, and a research and development lab in Boston.
The company’s software and robotics platform integrates AI, machine learning and its Maximum-Life robotics design to optimize supply chain and warehouse operations in real time. Its GreyMatter software application platform orchestrates the movement of robots and inventory “to continuously adapt and accelerate accurate fulfillment in distribution centers and warehouses.” The company has core operations in the U.S., Singapore, Germany, Japan, and India.
The company also recently announced the hiring of Terrie O’Hanlon as the company’s Chief Marketing Officer. O’Hanlon will join Barber and GreyOrange CEO Samay Kohli at the company’s U.S. headquarters in Atlanta.