Dan Kara, VP, Robotics at WTWH Media interviews John McEleney, Corporate Vice President of Strategy at PTC to discuss how enhancing and improving engineering workflow provides strategic business value.

Digital transformation is a key strategic imperative for most every company. The ability to apply digital technologies to automate and modify workflow processes, including engineering processes, is critical. In this RoboBusiness Direct session, John McEleney, Corporate Vice President of Strategy at PTC, share his insights on how to design and develop robots in today’s digital era.