Telepresence marks the next step in digital signage. Is “just like being there” going to revolutionize the way your bank attracts customers?
Telepresence will take banks to the next stage in digital sign technology, transforming what’s currently a one-way information delivery system into immersive experiences featuring startling levels of video and audio clarity.
With telepresence, every sound, gesture and facial expression helps support natural communication in high-definition video and high-fidelity sound. Telepresence combines realistic and reliable video and audio with interactive functions, remote controls, content presentation and sharing capabilities, spatial audio and other features to create an experience that’s ?just like being there.?
As a marketing tool, telepresence promises to enhance sales presentations and deliver immediate results. Instead of simply pitching services to prospects, banks will be able to explain programs in detail and close deals on the spot by creating offices staffed with one or more virtual service representatives. Such reps will actually be based miles away from the bank branch, yet thanks to high-speed networks and advanced display and sound technologies will be able to interact with customers in natural and intuitive ways.
Seal the Deal
Mountain View, Calif.-based Anybots has already created a basic telepresence system that?s designed to bring sessions directly to prospects and customers located inside lobbies, at desks or virtually any other indoor location. The company?s mobile Anybots robot is designed to function as a seeing and hearing personal avatar.
The system is operated via a Web browser using a Wi-Fi, 3G or 4G wireless connection. A video camera and speaker mounted inside the robot?s head allows operators to converse with remote colleagues from a remote location while also being able to hear and see them.
An even more sophisticated telepresence concept, developed by Gregory Welch, a University of North Carolina research professor, promises to give bank employees, such as mortgage experts, the ability to send a mobile mannequin to represent themselves at a desk or conference table. The unit would act as an avatar that could freely navigate to a distant environment and take on the appearance and gestures of its far-away human host.
The project?s ultimate goal is even more ambitious: creating an autonomous virtual human with memory and awareness capabilities that can take the place of its host.
For banks, this would create the possibility of using robots to conduct various types of transactions, such as opening accounts and closing mortgages.
Another mobile-oriented telepresence application being developed at UNC is a portable display that can bring a 3-D graphical representation of a bank employee to almost any type of meeting. Like the mobile robot and mannequin, the semi-transparent display would enable the user to create a virtual physical presence in a place perhaps hundreds or even thousands of miles away.
Final Point: Telepresence is powerful new technology that not only has the potential to revolutionize financial services marketing, but the way banks interact with their customers in almost every business area.Read More