December 31, 2013      

When Jeff Bezos, CEO of, announced Prime Air, a proposed service in which drones deliver small, light products to customers near Amazon warehouses, he incited a debate:

Is Bezos peddling PR fluff, or is this a new business model?

But it is not an either/or question. With Prime Air, Bezos is trying to accomplish a bit of both with the idea of octocopters dropping off purchases weighing up to five pounds within 10 miles of Amazon's 96 distribution centers worldwide.

The announcement ...

Thank You for Reading Robotics Business Review!

Reading this content requires a free membership.
To continue reading, please sign up for an RBR Insider account.